At the time of terrible disaster like now, organizations need to reshape earlier set vision, mission, and goal as per the changed business circumstances. Change not only arises from the epidemic like COVID 19 but also arises due to the other uncontrollable factor such as earthquakes, floods, and hurricanes. These extreme circumstances bring a massive loss of life and property.
At a tough time, a prudent buyer cannot visit a store or service center for his desired services. Before going for service, she/he needs to analyze and explore the practical situation produced by the organization. For instance, at the time of COVID 19, customers need to be more confident about security equipment installed in the store to fight the unseen disease like now.
These extreme circumstances bring a massive loss of life and property.
The organization’s prime priority, for now, is to win or increase the loyal customer. Customer loyalty enables an organization to gain competitive advantages, even in a tight time like now. Once lost, bringing back the customer in the first mode will be somehow a daunting task. In this context, organizations need to follow the principle of survival for the fittest. To survive and thrive, an organization in a changed context needs to prioritize works sequentially. The priority at the disaster time is to equip the store with the pandemic mitigating gadgets such as auto flash sanitizer at the entry gate. Moreover, to fix the right business operation method and procedure in a way that allows getting things done within the desired time frame.
The changed business circumstances caused by uncontrollable circumstances such as COVID 19 have forced the organization to create new business ideas and innovation.
A new idea might be the change in the working style, such as start working virtually instead of going for work in the physical location and producing immune increasing products such as producing green tea packets with a mixture of zinger and Turmeric Powder. As mentioned earlier, safety measures in the form of sanitizer at the entry point, compulsory mask-wearing, and compulsory maintain enough distance while making conversation with the people and customers.
Bringing back the customer in the initial mode even in a tight time is not an easy task. So, in the changed business circumstances brought by the disaster like COVID 19, to increase confidence among the people, as said, organizations need to start producing safe food that increases immune instantly.
Organizations with a perfect match with structure, technology, and core resources can win the lost business even in a disaster. Organizations need to align them with core strategy and with the people’s expectations a hundred percent. The other crucial factor is that people are always at the top to make optimum uses of the core and scarce resources. So, hiring and retaining talented people to make said core resources more adjustable is the other essential task for the organization at this critical juncture.
The other crucial factor is that people are always at the top to make optimum uses of the core and scarce resources.
The marketplace is changing day by day due to the uncontrollable situation like COVID 19. The direct effect caused by such changes brings a change in people’s minds. Change can take a form such as choosing purchase mode as online or on-ground or both. The purchasing trend by the consumer, for now, is not the same as before.
Further, people want a compelling food mix with safe ingredients, a fundamental difference seen before and now. In this context, we can say that to get a specific, measurable, and relevant outcome, organizations must change the way of doing business that can meet the people’s expectations precisely.
The challenge for the business operator in this tough time is many competitors. So, as said earlier, a situation like this can overcome by redesigning business operations that exactly meet the real demand of the people. Redesign supposed to be aligned with technology that can bring change as per the market conditions brought by the disaster like now.
What organizations need to do at a tough time like this is to redesign a business from scratch. Additionally, to compete with the rivals, the first action for them supposed to be on checking the past investment and produced output. A core strategy as imparting operation training to the employees is the other effective instrument to ease the problem instantly and effectively.
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