SWOT Analysis is a typical practice in any business. SWOT represents Strengths, Weaknesses, Opportunities, and Threats, and it is a procedure for surveying these four parts of your business. It does not just assist with creating methodologies to achieve the business objective yet measures your business extents of arriving at desired objectives.
I have not heard many individuals doing SWOT analyses for them. For me, it is a must to distinguish my own strengths, shortcomings, openings, and dangers to begin anything new in my life or in-between my life. No matter if it is professional, personal, or social life. Self-examination is maybe a little difficult thing but I believe if it is done regularly and correctly, it will assist with expanding your qualities and decreases your shortcomings. Besides, it will also help to expand on what you progress nicely, to address what you’re missing, to limit chances, and to make the best conceivable favorable position of chances for growth.
Many people ask me when are the best time to perform self SWOT and I tell them anytime is a good time since it’s a self-assessment and it will enable one to identify the characteristics, that make you who you are and address all those attributes that weaken you and come in the way of your life. But there are a few specific occasions where it can really help you. For example when you are choosing your career, when you are going for an interview when you are applying for a promotion, when you are extending your family, or when you are migrating, etc.
So how we do our personal SWOT? Take a paper and a pen and make four quadrants, list out your strengths, weaknesses, opportunities, and threats. Strength is what you are good at, it could be your competencies, potential, talents, abilities, enthusiasm, positive attributes emotional maturity, etc. that empowers and enables you to function with confidence. Weakness is things which you lack; low self-esteem, shyness, lack of confidence, lack and incompetence, etc. that make you self-sabotaging, self-defeating. Opportunities are about what external changes you can bring for instance; can acquiring new skills give you a competitive advantage? And threats will be external factors with possible impacts in your life like economical and financial stresses, state of emotional, mental, physical, and spiritual well-being, fear of losing a job, fear of mistakes and failures, uncertainties, etc.
Once you’ve examined all four aspects of SWOT, you’ll likely be faced with a long list of potential actions to take. You’ll want to build on your strengths, boost your weaker areas, head off any threats, and exploit every opportunity.
The main purpose of a SWOT is to promote the identified strengths, reduce weaknesses, exploiting the opportunities and having contingency plans to minimize threats.
Apara Thapa Bhattarai
Social Activist
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